Junior Gets on Track for the Racing Season with ‘NASCAR Man’ Single and Ringtone

Los Angeles, CA (PRWEB) March 12, 2008

“NASCAR Man,” a fan favorite track from Junior’s current album Are We Famous Yet?, has become a racing fan favorite this season. As heard during TV coverage of the 50th Daytona 500 (17.8 million viewers – the most-watched event in motorsports), “NASCAR Man” already had traction on Fox Sports, SPEED TV and Fuel TV. The track was also licensed by ESPN for usage on NASCAR Countdown, NASCAR Nationwide Busch Series Race and NASCAR Sprint Cup Race.

“NASCAR Man” is now available as a free ring tone for a limited time through http://www.mozes.com. Mobile users can acquire their free ring tone by sending the SMS text ‘NASCAR’ to 66937 (standard text message carrier rates apply).

Are We Famous Yet? is out now, and also available at online retailers including iTunes & Amazon.com.

###

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Find More Nascar Race Tracks Press Releases

Kids on the Fast Track: Romar Studios, Inc Creates Cool and Hip Fashion for NASCAR Kids

Los Angeles, CA (PRWEB) June 18, 2006

Romar Studios, Inc, a minority owned company and NASCAR promotional licensee, understands that the popularity of NASCAR in youth markets is an important factor in promoting NASCAR to multi-ethnic demographics. An increasing number of kids are watching NASCAR events. Basically, kids, regardless of their background, love watching colorful cars that go really really fast. Through products and services, Romar Studios, Inc creates and produces cool and fun apparel and non-apparel merchandise that appeals to NASCAR’s youth culture. Targeting the youth market is an important factor in increasing NASCAR’s fan base especially in diverse communities. Kids who are introduced to motor sports at a young age will eventually become adult fans with buying power, and planting the seeds of NASCAR into the minds of multi-ethnic youths is the most efficient way to increase, enrich, and enhance NASCAR’s fan base.

Romar Studios, Inc is able to accomplish this task through their intellectual and creative prowess and with their sensitivities and knowledge into the proclivities of various cultures. RSI’s philosophy of Mainstreaming Through Diversity® is about embracing an inclusive attitude by devising strategic marketing, advertising, and promotional campaigns directed at youth, female and multi-ethnic groups. Capturing the untapped multi-ethnic youth market is an efficient way to increase NASCAR’s exposure and fan base. Adding to their repertoire of products and services that market to multi-ethnic youth demographics is the development and soon to be launched RomarMotorSports (RMS) website. The website features a NASCAR component where NASCAR, NASCAR Sponsors/Partners, and their employees will be able to purchase apparel and non-apparel merchandise. The site also has a component aimed to the youth market in the form of The Play Zone, which will feature video and educational interactive games for kids and those who are kids at heart.

Go to a NASCAR event and the presence of kids is abundant. Indeed, diversity comes in every facet of our lives, and the age diversity in any NASCAR event is indicative of NASCAR’s popularity as a family-oriented sport. Through products and services, RSI’s research, sensitivities, and first hand knowledge of diverse cultures enables RSI to devise a marketing, advertising, and promotional strategy that captures the attention and the interest of youths from various multi-ethnic groups. Nextel Communications, DirecTV, Toyota, Anheuser-Busch, The Home Depot, Ford Motor Company, Goodyear, Waste Management, Sunoco, America Online, Best Western, Budweiser, Levi Strauss, UPS, Lawry’s, Nabisco, Enterprise Rent-A-Car, and Minute Maid are in Romar Studios, Inc’s plan of focus in an effort to be a primary vendor and partner for products and services. Romar’s unique product offerings to NASCAR Sponsors and Partners will enhance and enrich their NASCAR investment, and it can integrate their brand/product in the hearts and minds of not only the female and diverse groups, but also in the multi-ethnic youth market.

As a unique vertically-integrated multi-solution company that offers a comprehensive list of services and products, Romar Studios, Inc is dedicated to bringing the best its company and its team has to offer to NASCAR and NASCAR Sponsors and Partners. Romar’s sophisticated and experienced team of solution-driven professionals possesses over 50 years of combined experience in bringing the right solution to their clients and partners. As a multi-dimensional thinking organization, RSI focuses on fortifying companies with engaging product that is supported by strategic marketing, advertising, promotional and sales ideas to stimulate interest and generate sales. Moreover, Romar Studios, Inc believes in fostering the spirit of diversity in every facet of American life. Their philosophy of Mainstreaming Through Diversity® encompasses the idea that bridging individuals and ideas together through commerce and social awareness is conducive to creating a positive social and economic atmosphere that will promote the spirit of celebrating differences.

For more information about products and services offered by Romar Studios, Inc. log on to http://www.romarstudiosinc.com.

###

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Jostens Releases Daytona Commemorative Track Collection Photo Book

Daytona Commemorative Track Collection Photo Book

Minneapolis, MN (PRWEB) November 18, 2010

Jostens, in conjunction with Daytona International Speedway® and The NASCAR Library Collection, today introduced a Daytona Commemorative Track Collection Photo Book that captures Daytona’s rich history through official Daytona images, iconic race stories, and a genuine Daytona Track Surface Medallion embedded in the cover. The Daytona Photo Book is an additional offering in Jostens’ growing new collection of NASCAR Fan Photo Books and part of Jostens’ limited edition Daytona Commemorative Track Collection memorabilia containing actual pieces of track from the celebrated racing landmark’s 2010 repaving project.

Race fans and collectors can now get the ultimate photo book that tells the story of one of the most storied race tracks in the world. The photo book has hundreds of officially licensed professional photographs directly from Daytona International Speedway’s archives that have not previously been made available. From the first Daytona 500® in 1959, Junior Johnson’s discovery of drafting, the infamous 1979 fight at the finish between Bobby and Donnie Allison and Cale Yarborough, to The King and The Intimidator, if it happened in the more than 50 years of Daytona International Speedway racing, it is memorialized in this book.

“The stories from Daytona are simply legendary”, said Tricia Hamak-Sundeen, Director, Photo Books, Jostens. “Our team worked closely with Daytona International Speedway and NASCAR to design a book that not only captures these iconic moments, but also lets fans customize the book using Jostens’ exclusive online tools to tell their own one-of-a-kind Daytona story.”

Fans can order the photo book as is or customize it with their own photos, stories and memories from Daytona. The easy-to-use website, http://www.jostens.com/daytonabook, lets fans add pages with their own digital photos and text to tell their Daytona story – combined with Daytona images from the first race all the way up to the 2010 repave.

Quantities of these commemorative photo books are limited and available only while supplies last. For a complete listing of currently available genuine track pieces and to sign up for updates on the availability of new pieces, visit http://www.jostens.com/daytona or call 1.800.839.7125.

Daytona International Speedway, which was built in the late 1950s, has been resurfaced only once previously – in 1978. As part of the 2010 repave, the Daytona International Speedway’s entire 2.5-mile tri-oval will be repaved, including the skid pads, apron and pit road. Concrete will be used for the pit stalls. The repaving project has a target completion date of January 1, 2011.

Jostens supplies trophies and championship rings for the NASCAR-sanctioned series and is the exclusive designer/provider of NASCAR championship rings. Jostens presented Jamie McMurray with a one-of-a-kind Champions Ring following his thrilling triumph in the 2010 DAYTONA 500®. Jostens has created 28 of the 44 NFL Super Bowl rings, including the ring for the Green Bay Packers Super Bowl I victory. Jostens has also designed and produced NBA Finals, Stanley Cup and World Series championship rings, as well as rings for collegiate sports championships.

About Jostens

Minneapolis-based Jostens is a provider of products, programs and services that help people tell their stories, celebrate important traditions and recognize achievements. The company’s products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.

About NASCAR Library Collection

A division of NASCAR’s overall licensing operation in its Charlotte office, NASCAR Publishing oversees more than 40 licensed publishing partners. In 2004 NASCAR launched the NASCAR Library Collection, which provides a level of authentication and quality to NASCAR-licensed books. Representing a range of books as diverse and varied as the NASCAR fan base, the NASCAR Library Collection captures the NASCAR lifestyle from all angles. The NASCAR Library Collection includes books in a number of categories, including drivers and personalities, cookbooks, history, children, fiction and romance, and statistics, facts and reference. NASCAR Library Collection titles can be found in an array of retail outlets, including mass market, bookstores, NASCAR.com Superstore, specialty and more.

# # #

Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Find More Nascar Trophy Press Releases